7 Important Reasons Your Small Business Needs a Blog: You will establish yourself as a subject matter expert. It will drive more traffic to your small business website. You can create a passive income and monetize your expertise. It will help grow your email list and reach more potential customers. You’ll give your brand a face! You can use your blog to stay in tune with your target audience’s needs and wants. Your blog will make your business FUN. SO NOW WHAT? SO let’s recap. Use your blog to: