If you’re a small business owner, you are probably thinking: Why would I add more things to do to my never-ending workload?
Simple. Because the return on your investment, in this instance your TIME, will be well worth it. When I think about establishing a strong brand as a small business owner, I think about the intricate details that separate me from the competition.
That small differentiating factor always boils down to one thing: personality. Let’s face it. People are MORE willing to purchase from people they like, right? Carving out the time and resources to establish a blog in your business plan can be the reason you successfully win a sale.
While the monetary benefits will be the main driving factor that you invest the time into creating your blog, the TRUE value of this endeavor is the ability to make a genuine connection with your customer base.
Entrepreneurs set out with an idea to do something they love and to share it with the world. Allowing the creative juices to flow can be a great motivator to keep you going on the days running your small business doesn’t exactly feel like a dream.
Having a blog for your small business is a great way to expand your customer base and improve the relationship with your current patrons in a creative, unique way.
SO if I haven’t sold you on using a blog to grow your small business yet, then let me give you seven reasons you NEED a blog.
